Here, again this morning from BikeRadar.com, is a cool, slickly produced UK TV ad promoting cycling safety. It's about what you notice and what you don't, reminding us of the dancing bear ad from a year ago.
As BikeRadar.com will suggest, you won't know the ad is about cycling safety until the last seconds. This is done as well as any motion picture, I'd say.
As we know, Boris Johnson, the mayor of London, is a regular rider. Maybe the governor of Colorado, just back to work after breaking several ribs in a paceline crash, will see this ad and get it shown on CO TV.