This piece, by Drake Bennett, talks about how things are presented and how we accept them. For instance, if we ask, How many animals of each kind did Moses take on the ark?, the font will change the number of us who fail to realize that Moses wasn't on the ark at all....
We love the easy to read and easy to understand. We prefer to invest in companies with names that are easy to pronounce. We love the familiar: "If it's familiar, it hasn't eaten us yet." We find beauty in the familiar.
This piece is a bit long but interesting all the way through.
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