Let's make lots of categories so we can award lots of plaques, you can hear the editors saying. Let's make categories where none existed, even in the minds of thoroughgoing geeks.
Let's have a category for "Best Plush (racing) Bike!" Let's have enough categories so we don't leave out a single major advertiser! Think of a new category and we'll give YOU an award!
I felt bad about this post, falling as it does just after the Old Farts Ride post - close to my heart, that one. But life goes on, and the awards just keep on comin'. Why just last week, it was the Best Cycling Cities in America!
Who wins in this business? Plaque-makers, I'd say. Having said that, I note belatedly that Trek is missing from the awards. Eleven categories of bicycles and no mention of Trek.
Isn't that special?