After a week or so of the Tour, I begin to resent the amount of July I spend watching ads. I wish the broadcast took an hour, perhaps 90 minutes for the epic stages. We could see everything we need to see, I'd say, and not miss a Philism or Paulism.
And we wouldn't have to watch the same ads time....after time....after time.
You wonder if the ad agencies and the companies who advertise on Tour broadcasts realize that they have the same audience for three weeks, stuck there watching the same ads. Each year I swear I will not buy anything those companies sell. I know they only support the Tour because of the ad-watching demographic, and I hate them for bludgeoning us with their 60-second clubs.
Saw the ad on my TV; credit report dot com bay-bee....
I don't want extended evening coverage. I want a daily digest. I'm Tour'd out.